The importance of the body and soul are pretty basic. The body refers to brawn. The soul refers to spirit. The mind refers to intelligence. Body and soul are important, but the key element is our mind. Our brains enabled us to be industry pioneers and are what allow us to continue as industry experts. Our intelligence is what keeps us on the cutting edge ahead of the competition in the vastly expanding market that is BI.
Intelligence produces both insight into how to keep our business thriving and efficiency that keeps our business ahead of the competition.